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What is SEO?

SEO means Search Engine Optimization and is the process used to optimize a website’s technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.

Search engines recommend SEO efforts that benefit both the user search experience and page’s ranking, by featuring content that fulfills user search needs. This includes the use of relevant keywords in titles, meta descriptions, and headlines (H1), featuring descriptive URLs with keywords rather than strings of numbers, and schema markup to specify the page’s content meaning, among other SEO best practices.

Search engines help people find what they’re looking for online. Whether researching a product, looking for a restaurant, or booking a vacation, search engines are a common starting point when you need information. For business owners, they offer a valuable opportunity to direct relevant traffic to your website.

Search engine optimization (SEO) is the practice of orienting your website to rank higher on a search engine results page (SERP) so that you receive more traffic. The aim is typically to rank on the first page of Google results for search terms that mean the most to your target audience. So, SEO is as much about understanding the wants and needs of your audience as it is about the technical nature of how to configure your website.

Here are the basics.

How do search engines work?

Search engines provide results for any search query a user enters. To do so, they survey and “understand” the vast network of websites that make up the web. They run a sophisticated algorithm that determines what results to display for each search query.

Why SEO focuses on Google

To many people, the term “search engine” is synonymous with Google, which has about 83% of the global search engine market. Because Google is the dominant search engine, SEO typically revolves around what works best for Google. It’s useful to have a clear understanding of how Google works and why.

What Google wants

Google is designed to deliver the best search experience to its users, or searchers. That means providing the most relevant results, as quickly as possible.

The 2 core elements of the search experience are the search term (the user input) and the search results (the output).

Let’s say you search “Mailchimp guides and tutorials.” This is a clear, unambiguous search. Google understands what you’re asking for, and it delivers a useful page as the top organic result

From Google’s perspective, this is a very good search result and a positive user experience, because it’s likely that the user will click the top result and be happy with the outcome.

How Google makes money

Google profits from people trusting and valuing its search service. It achieves this by delivering useful search results.

Google also provides businesses with the opportunity to pay for an advertorial placement at the top of search result pages. The word “Ad” indicates these listings. Google makes money when searchers click on these pay-per-click (PPC) advertisements, which you purchase through Google Ads. You’ll see these ads on more generic queries in particular.

Other than the small label, these search results look almost indistinguishable from other search results. Of course, this is intentional, as lots of users click on these results without realizing that they’re ads.

This is what Google counts on. Advertising revenues accounted for more than 80% of the $279.8 billion that Google generated in 2022. So while search functions remain its core product, it depends on its advertising business.

The anatomy of search results

SERPs consist of paid search results and “organic” search results, where the organic results don’t contribute to Google’s revenue. Instead, Google delivers organic results based on its assessment of a site’s relevance and quality. Depending on the type of search query, Google will also include different elements on the SERP, like maps, images, or videos.

The volume of ads on a SERP depends on what users have searched. If you were to search the word “shoes,” for example, you’d likely find a substantial number of the top results are ads. In fact, you’ll probably have to scroll down the page to find the first organic result.

A query like this usually generates so many ads because there’s a strong chance that the searcher is looking to buy shoes online, and there are lots of shoe companies willing to pay for a feature in the AdWords results for this query.

On the other hand, if you search for something like “Atlanta Falcons,” your results will be different. Because this search is mostly tied to the professional American football team by that name, the top results relate to that. But it’s still a less clear query. You’ll find news stories, a knowledge graph, and their homepage. These 3 kinds of results at the top indicate that Google doesn’t know the precise intention of your search, but provides quick pathways to learn about the team, read their latest news, or go to their website.

Since there appears to be no purchase intent behind the query, advertisers are not willing to bid for the keyword, so there are no AdWords results.

However, if you change the query to “Atlanta Falcons hat,” which signals to Google that you might be shopping, the SERP results change to feature more sponsored results.

The role of SEO

The goal of SEO is to raise your ranking in organic search results. There are different practices for optimizing AdWords, shopping, and local results.

While it may appear that so many competing elements taking up real estate on SERPs push the organic listings down, SEO can still be a very powerful, lucrative effort.

Considering that Google processes billions of search queries daily, organic search results are a very large slice of a very large pie. And while there is some up-front and ongoing investment required to secure and maintain organic rankings, every click that sends traffic to your website is completely free.

Google SEO Campaign

When you want to improve the success of your business’s digital marketing efforts, you need to run a strong Google SEO campaign using the right Google SEO tools. For example, it is important to understand the difference between Google Ads vs SEO. Google Search Console is going to be your friend as you try to improve the results of your campaign. This is also going to provide you with metrics related to your digital marketing campaign.

The difference between Google SEO and Google Ads is that you pay for ads that appear at the top of Google searches as advertisements. With search engine optimization, you create content using relevant keywords but without having to pay for ad placement. You will also not have to worry about your link being branded as sponsored content.

Of course, you need to understand how your company’s web pages are ranking under search results and why they are falling where they are. This is something that Google Search Console can help you with to increase your website’s visibility. You can figure out which keywords work best for your business, helping you direct your digital marketing dollars accordingly.

SEM Campaign

You may also be curious about how a SEM campaign and the SEM campaign process steps can benefit your business. If you need SEM examples, remember that SEM stands for search engine marketing. As you look at a SEM strategy example, remember that this is only going to focus on your company’s paid search advertising. Therefore, this includes anything you launch through Google Ads. This is not going to include anything you do through search engine optimization.

If you are wondering how to set up SEM campaign, you need to figure out how much money you are willing to spend on your advertisements. Then, you need to determine how much you are willing to spend on each individual keyword. This will help you figure out how much money to spend on your campaign. Finally, you need to figure out how to optimize SEM campaigns for your business. In this situation, you may want to work with professionals who have experience in this area. Keep in mind that this is only going to provide you with a linear return. You are going to pay for every click you get. Therefore, you may want to consider using SEO as well.

SEO Campaign Case Study

To take a closer look at your SEO campaign case study, you need to learn more about SEO services. If you examine case study SEO best practices, you will quickly realize from examples of SEO writing that SEO writing is very beneficial. Are you thinking, “What is SEO writing?” It is the practice of producing content with a significant amount of words and phrases that are relevant to your company’s target market. You need to figure out where to place these keywords and phrases so that you get the attention of search engines. If you want to get the most out of your SEO campaign, rely on tech2india to help your business achieve its SEO campaign goals.

We have made numerous case studies available so you can see the powerful results that SEO writing can deliver for your business. Also, we can help you determine the best way to utilize your content to optimize your company’s search engine results. Sometimes, it only requires a few easy fixes to improve your rankings. Then, as your rankings improve, you will increase your organic website traffic as well. All of this can make a significant difference in your ability to earn more conversions for your business. Count on tech2india to help you achieve this.

What is an SEO Campaign? Continued…

So, what is an SEO campaign? A simple SEO campaign definition is that it’s a coordinated effort of optimizing a website or web page with the goal of ranking higher than competitors in search engines. This optimization relies partially on coordinating your organic search efforts with your marketing campaigns. Successful implementation of an SEO campaign strategy is an ideal way to experience rapid organic growth and exposure.

Considering how beneficial incorporating SEO strategies into your web content is for accelerated growth, you may be wondering: Is SEO expensive? The reality is, SEO on its own isn’t expensive. In fact, it can be completely free. SEO is more of a method for gaining exposure by optimizing content based on search engine algorithms. This is different from another concept you may have heard of, which is Search Engine Marketing (SEM).

SEM may be what comes to mind when you think about the process of growing an online presence in general, as it uses paid advertising methods to almost instantaneously increase the visibility of your website or page. The difference between SEM vs SEO essentially comes down to the practice you use to raise your likelihood of discovery in search engines. In the context of a marketing campaign, an SEO campaign is set apart by its method of optimizing web content to improve organic search efforts rather than paying for said content to be promoted.

Another difference may be in the amount of time each option takes to generate results. For the most part, it can take a bit of time to start seeing the results of your SEO strategy. You’d likely need to track and compare analytics. This is in contrast to an SEM strategy, which could start working faster since it’s nearly immediately being promoted once the advertising is paid for.

SEO Campaign Example

There are numerous examples of SEO in digital marketing and examples of successful SEO campaigns. It may be helpful to view an SEO campaign example or an SEO campaign case study to learn more about the process of developing an SEO campaign, implementing that campaign, and analyzing the results.tech2india in particular offers SEO Campaigns backed by SEO tactics geared towards SaaS marketing, and has helped a number of clients achieve growth with SEO strategies.

tech2india customers have experienced quadrupled increases in the number of leads they generate through organic search. These figures are based on data from clients’ first 12 months working with tech2india. This success is the result of utilizing the tech2india platform alongside a repeatable growth framework.

It’s one thing to experience a surge of growth and another to achieve sustained organic search discovery. The PACE process is a repeatable framework for organic growth that uses the past to inform the present and the present to inform the future in the context of SEO strategy. With a four step series of planning, attracting, converting, and evaluating, you can invest time into a long-term strategy. The online space is always changing and this process takes that into account.

SEO Campaign Types

What are the types of SEO in digital marketing? How many types of SEO campaigns exist? In the world of SEO campaigning, there exist many SEO campaign types. The main two types of SEO in digital marketing are on-page and off-page.

Based on the context of this discussion, the on-page type of SEO in digital marketing and campaigning is a major point of focus. On-page SEO is related to what has already been stated and described previously, which is the optimization of one’s website content. The types of on-page SEO and types of SEO tools you choose to use can depend on a multitude of factors.

One common way to implement on-page SEO tactics is through the use of keywords. The types of SEO keywords you select can vary based on your specific content or product offerings, as well as the ideas or products you’d like it to be linked to. tech2india SEO Campaigns offer a simple, streamlined option of starting a digital marketing campaign, which starts with a base of specific target keywords added from the tech2india Keyword Plan.

SEO campaigning goes far beyond just keywords, however. An ideal SEO campaign strategy will likely engage in many SEO practices.

How to Run SEO Campaign

Perhaps you don’t know where to start when it comes to how to run SEO campaign efforts.tech2india SEO Campaigns feature offers a way for SaaS marketers to “run” SEO like they run their ad campaigns. The program simplifies the process of driving organic success, providing improved reporting, and creating strategic focus.

Rather than searching for a “how to do SEO for website step-by-step” guide, SEO Campaigns can streamline the development process in a way that’s easy to follow. Starting from a list of target keywords, you can create or modify pages for them with tech2india Keyboard Intelligence and Outline Generator, then quickly publish your optimized content

Once you have a campaign up and running, how do you decide which methods are best suited to monitoring the success of an SEO campaign? tech2india SEO Campaigns give users the ability to track the progress of their campaign over time through a visual performance chart. Users can clearly view areas of their campaign that show opportunities for improvement.

You can also delve into further insights related to granular page performance and holistic keyword performance. These statistics provide a way for users to see what is and isn’t working, then readjust as needed.

Search Engine Optimization Campaign

If you work with a B2B SaaS company, a tailored search engine optimization campaign could be especially useful as you grow and expand your reach through organic search and discovery. tech2india SEO Campaigns are specifically designed with B2B SaaS companies in mind, with the goal of optimizing the entire SEO workflow using a toolset focused on SaaS. By taking advantage of search engine optimization, business and leads can begin to grow, helping you find and connect with those who would be interested in your services.

While there is no single answer or way to determine one’s potential SEO campaign cost, what is lost by not making use of search engine optimization could be imagined fairly easily. Without proper and consistent search engine optimization practices and strategies, you could very well miss an opportunity to be on the front page of search engine results. However, if you’re able to successfully optimize your content for search engines, you could see an explosion of organic growth.

SEO Campaigns can help you in a variety of areas. Besides giving you the ability to create streamlined SEO campaigns, tech2india SEO Campaigns feature could increase your confidence in the content you publish and its search ranking.

SEO Strategy

tech2india SEO-related services go beyond a platform; the combination of an SEO growth platform and a fool-proof, repeatable methodology is what drives results. By incorporating tech2india PACE framework into your SEO strategy or SEO strategy plan, you can improve your SEO performance organically. When it comes to which SEO strategy should be undertaken at the start of a campaign, it may be worth taking a method like PACE into consideration.

If you’re ready to start an SEO assignment or campaign, the PACE process can help remove the ambiguity surrounding SEO so you can make revenue sourced from searches a reality. The process consists of four simple steps: Plan, Attract, Convert, and Evaluate.

During the planning phase, tech2india identifies what’s currently driving web traffic to develop a customized plan with keywords relevant to you. In the stage of attraction, tech2india Pages will act as doorways into discoverability. Then, tech2india finds the most effective conversion pathways for you, a way to help ensure web visitors actually take action. Before the process repeats itself, the Demandwell platform will evaluate how well the plan you developed performed. Based on these performance figures, adjustments are made and suggestions for the next steps are intelligently generated.

SEO Campaign Plan

As mentioned previously,tech2india PACE process can play a major role in removing the ambiguity surrounding SEO so search-sourced revenue can become a reality within reach. Some would consider it an essential part of an SEO campaign plan, so you may want to consider adding it to your existing SEO campaign template or SEO action plan template. The process may greatly increase how effective and successful your marketing campaign ends up being.

The PACE process starts with the important task of generating appropriate target keywords. Which factors are important when targeting keywords? The answer can vary, but for the most part, ideal target keywords will be those already causing lots of web traffic. By using particular keywords that are both related to your product or service, as well as keywords that are currently popular, you can have a recipe for success. By taking advantage of the buzz, you can find new audiences who have been in search of what you offer. Being near the top of, if not on the first, page of search engine results is huge when it comes to your discoverability by these potential leads. The PACE process not only finds these keywords, but evaluates success later.