PPC Campaign Management: Google Ads and Microsoft Ads

Tech2india help you Elevate your business’s performance with our expert PPC services, aiming to achieve your business objectives and enhance ROI. We focus on crafting effective strategies across Google and Microsoft Ads.


PPC (Pay-Per-Click) campaign management involves overseeing and optimizing paid advertising campaigns on platforms like Google Ads, Bing Ads, or social media platforms. Here’s a breakdown of the key steps involved:

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  1. Goal Setting: Clearly define your objectives for the PPC campaign. Whether it’s increasing website traffic, generating leads, boosting sales, or raising brand awareness, having specific goals will guide your campaign strategy.

  2. Keyword Research: Identify relevant keywords and phrases that your target audience is likely to use when searching for your products or services. Use keyword research tools to discover high-volume, low-competition keywords.

  3. Ad Creation: Develop compelling ad copy that aligns with your chosen keywords and resonates with your target audience. This includes writing attention-grabbing headlines, crafting persuasive ad copy, and incorporating relevant ad extensions.

  4. Landing Page Optimization: Ensure that the landing pages linked to your ads are optimized for conversions. This involves creating clear and concise landing page copy, incorporating compelling visuals, and including a prominent call-to-action (CTA).

  5. Bid Management: Monitor and adjust your bids to ensure that you’re getting the most out of your budget. Bid strategically based on factors like keyword competitiveness, ad position, and conversion rates.

  6. Ad Performance Tracking: Regularly monitor the performance of your PPC ads using analytics tools provided by the advertising platforms. Track metrics such as click-through rate (CTR), conversion rate, cost per conversion, and return on ad spend (ROAS).

  7. A/B Testing: Experiment with different ad variations, landing page designs, and targeting options to identify what resonates best with your audience. A/B testing helps optimize your campaigns for better performance over time.

  8. Budget Management: Manage your budget effectively to maximize your ROI. Allocate your budget based on the performance of individual campaigns, ad groups, or keywords, and adjust as necessary to prioritize top-performing areas.

  9. Audience Targeting: Refine your targeting criteria to reach the most relevant audience for your ads. Utilize demographic targeting, geographic targeting, and audience segmentation to tailor your messaging to specific user segments.

  10. Continuous Optimization: Continuously analyze and optimize your PPC campaigns based on performance data and insights. Adjust your targeting, ad creative, and bidding strategies to improve results and meet your campaign objectives.

Google & Bing Performance Campaigns

Crafting an effective Google Ads strategy involves several key steps to ensure your campaigns drive meaningful results. Here’s a structured approach to building a successful strategy:

  1. Define Your Objectives: Start by clarifying your advertising goals. Are you looking to increase website traffic, generate leads, boost sales, or raise brand awareness? Your objectives will guide the rest of your strategy.

  2. Know Your Audience: Understand who your target audience is and what they’re searching for. Conduct thorough audience research to identify their demographics, interests, pain points, and search behavior. This insight will inform your keyword selection and ad targeting.

  3. Keyword Research: Perform comprehensive keyword research to identify the terms and phrases your audience is using to find products or services like yours. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to discover relevant keywords with high search volume and moderate competition.

  4. Ad Creation: Develop compelling ad creatives that resonate with your target audience and align with their search intent. Write attention-grabbing headlines, compelling ad copy, and include relevant ad extensions to enhance visibility and engagement.

  5. Landing Page Optimization: Ensure your landing pages are optimized to provide a seamless user experience and encourage conversions. Tailor your landing page content to match the messaging of your ads, include clear calls-to-action (CTAs), and minimize friction points to improve conversion rates.

  6. Bid Strategy: Determine your bidding strategy based on your campaign objectives and budget. Options include manual CPC (Cost-Per-Click), automated bidding strategies like Target CPA (Cost-Per-Acquisition) or Target ROAS (Return on Ad Spend), or a combination of manual and automated bidding.

  7. Ad Extensions: Take advantage of ad extensions to provide additional information and enhance the visibility of your ads. Use extensions like sitelinks, callouts, structured snippets, and call extensions to provide valuable details and encourage clicks.

  8. Audience Targeting: Utilize Google Ads’ audience targeting options to reach specific segments of your target audience. Leverage remarketing lists, demographic targeting, affinity audiences, and in-market audiences to refine your targeting and reach users most likely to convert.

  9. Continuous Monitoring and Optimization: Regularly monitor your campaign performance and make data-driven optimizations to improve results. Adjust your keywords, ad copy, bidding strategy, and targeting settings based on performance metrics like CTR, conversion rate, and ROAS.

  10. Testing and Experimentation: Conduct A/B tests to compare different ad creatives, landing page designs, and targeting options to identify what resonates best with your audience. Use the insights gained from testing to refine your strategy and optimize campaign performance over time.

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PPC Management Deliverables

To learn more about pricing, ad-spend requirements or for more details please contact us at +91 8447267342 or schedule a time to review your PPC account to find areas of improvement.


Campaign Setup

  • Monthly Status Calls & Email Support
  • Campaign creation
  • Initial and on-going keyword research
  • Negative keywords
  • Device-based bid modifiers
  • Ad schedule bid modifiers
  • Geolocation bid modifiers

On-Going Maintenance

  • Keyword bid modifications
  • Negative keyword additions
  • Device bid modifications
  • New Ad copy as needed


Shopping feed setup and optimization

Custom Settings

Continuous adjustment and optimization of the reach and frequency of your ads to make sure the display ads are seen by the right people, at the right time, in the right place.


We use Google data studio to offer our clients the ability to review performance at any time, all in one convenient location. We also create custom reports that we will go over in Google Analytics.